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Outdoor Vocabulary
Out of Home Media Terms and their Definitions
Face |
This is the surface area on an out-of-home media advert display where the advertising campaign is displayed. The structure may have more than one face. |
OAAN |
Outdoor Advertising Association of Nigeria. |
Out-of-Home |
This refers to all advertising signage found outside the home.e.g Unipole,LED displays. |
Recce | This is a survey. It is usually performed to take account of all or some outdoor media structures. |
Street Furniture |
These are Advertising displays, positioned close to pedestrians and shoppers for easy eye-level viewing at curbside,bus stops and so on. |
Eight-Sheet Poster |
A standardized poster (5' x 11' copy area) placed for exposure to vehicular as well as pedestrian traffic. Frequently used in suburban shopping areas as well as point-of- purchase locales. Also used in urban areas for neighborhood coverage. |
Cost Per Thousand - CPM | The cost of reaching one thousand potential viewers of an Out-of-Home media panel. the formula for calculation: the monthly cost divided by the circulation in thousands. |
Counting Station |
Defined point on a street where vehicles and/or pedestrians are recorded to determine circulation. counting stations are used not only by Out-of-Home media but by federal, state and local governments. |
Copy Area | This is the part of the image that shows the complete advert (illustrations and text) on an advert structure. |
